field notes
Carhartt
Carhartt x Field Notes
Conceptualized and designed a branded content extension that deepened audience engagement by documenting authentic, in-field stories tied to the Carhartt community.
Directed the creation of a cohesive editorial system that balanced utility, storytelling, and brand expression—ensuring the content felt both purposeful and true to the audience it served.
Established a scalable format that could evolve over time, reinforcing brand consistency while supporting ongoing content creation.
Strengthened brand affinity by creating a more immersive and human-centered connection between Carhartt and its core audience.
/ Art Director & Producer
