BRAND IDENTITY
Houghton era
Houghton Era
Developed a brand identity that captured the heritage and character of Houghton while positioning it for renewed relevance and growth.
Led the creation of a visual and conceptual system that balanced historical authenticity with a more contemporary expression.
Ensured the identity could scale across multiple applications, supporting long-term brand consistency and evolution.
Strengthened the organization’s ability to communicate its story with clarity and cohesion across touchpoints.
/ Art Director & Designer
