moosejaw
REtail bags
Moosejaw's retail packaging was purely functional, a missed opportunity in a brand built on humor and irreverence. Every bag that left the store was a dead end instead of a chance to extend the brand experience past the register.
A flexible packaging system brought Moosejaw's voice into the in-store and post-purchase moment, giving customers something worth noticing and holding onto. Copy and visual direction kept the tone consistent with the broader brand while building in scalability across every store location. Store managers credited the redesign with an increase in foot traffic, tying a packaging update directly to in-store business results. What had been an overlooked touchpoint became a recognizable extension of the brand, one customers associated with the Moosejaw experience beyond the purchase itself.
/ creative Direction, design & copywriting
