retail bags
moosejaw
Moosejaw Retail Bags
Reimagined Moosejaw’s retail packaging as a brand touchpoint, transforming a functional asset into a vehicle for personality, humor, and customer engagement.
Led the design of a flexible packaging system that extended the brand’s irreverent voice into the in-store and post-purchase experience, increasing memorability beyond the retail environment.
Ensured scalability across store locations while maintaining consistency with Moosejaw’s broader brand identity.
Elevated a previously overlooked touchpoint into a meaningful extension of the brand, reinforcing customer connection and shareability.
/ Art Director, Designer, & Copywriter
