Brand identity
OH MY DOG!
OH MY DOG!
Created a distinctive brand identity for a pet-focused concept, designed to stand out in a crowded and highly commoditized market.
Defined the brand’s tone, visual language, and personality to balance playfulness with clarity, ensuring broad appeal while maintaining a unique voice.
Developed a cohesive identity system that could extend across packaging, digital, and environmental applications.
Positioned the brand for stronger recognition and differentiation by establishing a clear, memorable identity from launch.
/ Art Director & Designer
